Intra-organizational Branding Model in Tehran's Services and Tourism Sector
In branding projects, the lack of a suitable domestic model for branding causing inefficiency. The aim of this research is to provide a model based on the human activities of the tourism sector of Iran. This fundamental research is of a qualitative type, which was done using grounded theory; so, the...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-08-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_10428_7a15e4703d32e540e53b22c580442a18.pdf |