An Analysis of the Impact of Market Orientation on Business Performance: The Mediating Role of Social Networks Acceptance

IntroductionThis study aims at investigating the relationship between market orientation, social networks acceptance, and business performance. These variables have been acknowledged by various scholars as having a significant impact on company performance. Company performance is influenced by a var...

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Bibliographic Details
Main Authors: Elham Heydari, nader seyed kalali, Mahtab Mirzaee
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2023-09-01
Series:مطالعات رسانه‌های نوین
Subjects:
Online Access:https://nms.atu.ac.ir/article_16409_04093ad46f106a2851f068a8929023ec.pdf