Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties’ Use of Free Electoral Advertising Time

A longitudinal analysis of the use of televised electoral advertising by the two political parties that have been the central actors in presidential elections in post-democratization Brazil: the Workers’ Party (hereinafter referred to using the Portuguese acronym the ‘PT’) and the Brazilian Social D...

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Bibliographic Details
Main Authors: Michele Massuchin, Fernanda Cavassana, Emerson Cervi
Format: Article
Language:English
Published: Brazilian Political Science Association 2021-06-01
Series:Brazilian Political Science Review
Subjects:
Online Access:https://brazilianpoliticalsciencereview.org/article/political-communication-television-advertising-and-elections-in-brazil-a-longitudinal-analysis-of-two-major-parties-use-of-free-electoral-advertising-time/