The influence of personal brand communication on consumers
The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand’s analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking techno...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2024-03-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://jbem.vgtu.lt/index.php/BTP/article/view/20635 |