The Effect of Promotion and Price on Purchasing Decisions

Indonesia with many people perfume lovers. Tiara Addict shop is a shop that sells perfume. The purpose of this research is to find out promotions, prices, purchasing decisions. In addition to determining the effect of promotion on purchasing decisions, the effect of prices on purchasing decisions a...

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Bibliographic Details
Main Authors: Reminta Lumban Batu, Cindy Monica, Bela Nadila Aprilia
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2020-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1290