RNeuMark: A Riemannian EEG Analysis Framework for Neuromarketing

RNeuMark: A Riemannian EEG Analysis Framework for Neuromarketing

Abstract Neuromarketing exploits neuroimaging techniques so as to reinforce the predictive power of conventional marketing tools, like questionnaires and focus groups. Electroencephalography (EEG) is the most commonly encountered neuroimaging technique due to its non-invasiveness, low-cost, and its...

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Bibliographic Details
Main Authors: Kostas Georgiadis, Fotis P. Kalaganis, Vangelis P. Oikonomou, Spiros Nikolopoulos, Nikos A. Laskaris, Ioannis Kompatsiaris
Format: Article
Language:English
Published: SpringerOpen 2022-09-01
Series:Brain Informatics
Subjects:
Neuromarketing
Riemannian Geometry
Covariance Matrices
Electroencephalography
BCIs
Online Access:https://doi.org/10.1186/s40708-022-00171-7

Internet

https://doi.org/10.1186/s40708-022-00171-7

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