Tit for Tat: A Perspective on Health Care Social Marketing Shock Advertising

Tit for Tat: A Perspective on Health Care Social Marketing Shock Advertising

Heath Care Social Marketing Advertising has always had a controversial perspective, as it promotes behavioral change in individuals. Moreover, the vast majority of social marketing campaigns focus on health prevention in a population, such as smoking, physical activity, alcohol abuse as well as brea...

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Bibliographic Details
Main Authors: Gheorghe, Iuliana Raluca, Radu, Andra Victoria, Gheorghe, Consuela Mădălina, Negoiță, Octavian, Purcărea, Victor Lorin
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2017-10-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
shock advertising
marketing communications
taboo advertising
health care services
emotions
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_75.pdf

Internet

http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_75.pdf

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