How Does Organisational Culture Affect Employees’ Perception of the Brand in Service Industries?
Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees’ perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organisational culture and whether that role is a board-dr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-01-01
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| Series: | Businesses |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-7116/3/1/4 |