A Modified UTAUT Model for Hospital Information Systems Geared Towards Motivating Patient Loyalty
Healthcare service institutions (HSIs) have sought ways to motivate patient loyalty in response to surging rates of medical tourism. Previous research indicates that Hospital Information System (HIS) is essential for HSIs to gather, measure, and analyze the massive amounts of data required to genera...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-02-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_84901_c0ff51dbbad7222efb7434ba9de78a6b.pdf |