The Effect Of Brand Image And Perception Of Products On The Purchase Decisions Of Matic Motorcycle In East Belitung
This study aims to analyze the effect of brand image and product perception on purchasing decisions of automatic motorcycles in East Belitung. Motorbikes are vehicles that are in demand by consumers with a number of factors considering purchasing as needed. The object of this study analyzes how cons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Business Administration, Diponegoro University
2020-03-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/25278 |