KEPUTUSAN PEMBELIAN E-COMMERCE MELALUI KEMUDAHAN PENGGUNAAN, KUALITAS INFORMASI DAN KUALITAS INTERAKSI LAYANAN WEB
Purchasing decisions become an important thing in retaining customers. The purchase decision is a customer’s response to a discrepancy between the level of prior importance and the actual performance it perceives after use. As for the population is a student class of 2013. Samples taken in the st...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Sultan Agung Semarang
2018-01-01
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| Series: | Jurnal Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.unissula.ac.id/index.php/ekobis/article/view/2925 |