Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)

Current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. This applied research falls into the category of descriptive / survey ones. All Golestan brand customers in Shiraz city are considered as statistical popula...

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Bibliographic Details
Main Authors: Abolghasem Ebrahimi, Sayyed Moslem Alavialavimoslem, Elahe Pourmourdinii
Format: Article
Language:fas
Published: University of Tehran 2016-11-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_60624_7fe66c70abaf3d97255e63c2294b2015.pdf