Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)
Current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. This applied research falls into the category of descriptive / survey ones. All Golestan brand customers in Shiraz city are considered as statistical popula...
Main Authors: | , , |
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Format: | Article |
Language: | fas |
Published: |
University of Tehran
2016-11-01
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Series: | مدیریت بازرگانی |
Subjects: | |
Online Access: | https://jibm.ut.ac.ir/article_60624_7fe66c70abaf3d97255e63c2294b2015.pdf |