„Hier kommen ihre grauen Zellen in Fahrt“ – Phraseme in der Anzeigenwerbung
The article deals with the use of the phraseological units in print advertisements in the German print media. The focus is the relations between phraseological units in the texts and images of the advertisements. The introductory part provides a brief overview of phraseology as a linguistic discipl...
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| Format: | Article |
| Language: | deu |
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University of Ljubljana Press (Založba Univerze v Ljubljani)
2021-12-01
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| Series: | Vestnik za Tuje Jezike |
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| Online Access: | https://journals.uni-lj.si/Vestnik/article/view/10366 |