Research on customer relational bonds, affective commitment and payment intention for online education platform of traditional culture Based on the moderation of cultural identity
This study focuses on the online education platform of traditional culture, a new product of the Internet era. At present, the traditional culture online education platform is facing many difficulties and challenges. Its poor market performance and poor retention of the industry’s overall users are...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01027.pdf |