How agritourism helped farmers during the pandemic

During COVID-19, California small farmers and ranchers suffered significant disruptions and shifts in the marketplace, marked by a loss in wholesale outlets and an increase in demand for direct-to-consumer sales. This study examines how agritourism operators responded to the challenges and opportuni...

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Bibliographic Details
Main Author: Rachael Callahan
Format: Article
Language:English
Published: University of California Agriculture and Natural Resources 2023-08-01
Series:California Agriculture
Subjects:
Online Access:https://calag.scholasticahq.com/article/94188-how-agritourism-helped-farmers-during-the-pandemic