How agritourism helped farmers during the pandemic
During COVID-19, California small farmers and ranchers suffered significant disruptions and shifts in the marketplace, marked by a loss in wholesale outlets and an increase in demand for direct-to-consumer sales. This study examines how agritourism operators responded to the challenges and opportuni...
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Format: | Article |
Language: | English |
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University of California Agriculture and Natural Resources
2023-08-01
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Series: | California Agriculture |
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Online Access: | https://calag.scholasticahq.com/article/94188-how-agritourism-helped-farmers-during-the-pandemic |