Building a career in marketing communication in a sustainable development era: which key competencies are required?
The paper focuses on identifying which key competencies the higher educated graduates need to succeed at entry-level jobs in the field of marketing communication in the current sustainable development marketing approaches era and create a competency model for such jobs. The resulting competency mode...
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| Format: | Article |
| Language: | English |
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Entrepreneurship and Sustainability Center
2023-12-01
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| Series: | Entrepreneurship and Sustainability Issues |
| Online Access: | https://jssidoi.org/jesi/article/1123 |