CREATIVE TYPES OF SPEECH ADVERTISING SLOGAN AS A TEXT “WITH A CREATIVE TASK”
The urgency of the work is due to the fact that modern speech activity has a distinct creative character. The research of the creative potential itself in the linguistic system, on the one hand, and linguistic identity (the speaker), on the other, is one of actual directions of modern linguistics. T...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2017-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
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| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/17962 |