ANALISIS PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. UNIT NGESREP SEMARANG)

ANALISIS PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. UNIT NGESREP SEMARANG)

This study aims to determine and analyze the effects of service quality, product, price, and place towards the customers satisfaction (Case Study at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang) both simultaneously or partially. The population in this study are all the customers at...

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Bibliographic Details
Main Authors: Rizka Putri Rumastari, Aris Sunindyo
Format: Article
Language:English
Published: Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang 2019-10-01
Series:Keunis
Subjects:
customers satisfaction
service quality
product
price
place
Online Access:https://jurnal.polines.ac.id/index.php/keunis/article/view/1581

Internet

https://jurnal.polines.ac.id/index.php/keunis/article/view/1581

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