GESTION DE RELATION CLIENT DANS LES ETABLISSEMENTS DE MICROFINANCES : UNE ILLUSTRATION A PARTIR DES PRATIQUES SPECIFIQUES AU CAMEROUN

The purpose of this article is to describe and explain the specificities of CRM practices in use in Cameroonian MFEs. To achieve this objective, an empirical study was conducted among 10 MFEs in all categories. The results show that CRM practices in Cameroonian MFEs emphasize relational elements foc...

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Bibliographic Details
Main Authors: MOYOLE MIREILLE ELODIE, FOUDA ONGODO MAURICE, FANGUE HYMETTE LAURE
Format: Article
Language:English
Published: CHAKOR Abdellatif 2019-05-01
Series:Revue Internationale du Marketing et Management Stratégique
Subjects:
Online Access:http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-3-MOYOLE-MIREILLE-ELODIE-1.pdf