GESTION DE RELATION CLIENT DANS LES ETABLISSEMENTS DE MICROFINANCES : UNE ILLUSTRATION A PARTIR DES PRATIQUES SPECIFIQUES AU CAMEROUN
The purpose of this article is to describe and explain the specificities of CRM practices in use in Cameroonian MFEs. To achieve this objective, an empirical study was conducted among 10 MFEs in all categories. The results show that CRM practices in Cameroonian MFEs emphasize relational elements foc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-05-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-3-MOYOLE-MIREILLE-ELODIE-1.pdf |