O monitoramento de concorrentes na pequena empresa: um estudo de caso em empresa catarinense
Among the number of factors and variables that compose the external environment, the competitors appear as relevant power for the understanding of the competitive situation of the companies. Although having less availability of financial, human and technological resources concerning the big companie...
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| Format: | Article |
| Language: | English |
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Universidade Federal do Ceará
2013-11-01
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| Series: | Contextus |
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| Online Access: | http://www.contextus.ufc.br/index.php/contextus/article/view/539/173 |