Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity

Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity

The purpose of this study is to investigate the factors affecting the desire to purchase halal Japanese cuisine using the theory of planned behavior and religiosity as a moderator. The study employs the structural equation modeling partial least square (SEM PLS) method to analyze data obtained from...

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Bibliographic Details
Main Authors: Afief El Ashfahany, Shafiyya Khansa Farrahvanaya, Muhamad Subhi Apriantoro, Suharjianto
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-01-01
Series:Innovative Marketing
Subjects:
attitude
halal awareness
perceived behavioral control
religiosity
subjective norm
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19477/IM_2024_01_Ashfahany.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19477/IM_2024_01_Ashfahany.pdf

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