The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19
Purpose: Consumer attitude towards advertising is one of the effective indicators of advertising effectiveness; the consumer's cognitive ability towards advertising appears in their thoughts and feelings and consequently will affect their acceptance of advertising. The present study investigate...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2023-01-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_6912_75b8bcffabac73b659cb6cb5b198fa6b.pdf |