The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19

The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19

Purpose: Consumer attitude towards advertising is one of the effective indicators of advertising effectiveness; the consumer's cognitive ability towards advertising appears in their thoughts and feelings and consequently will affect their acceptance of advertising. The present study investigate...

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Bibliographic Details
Main Authors:	Mahboub Sheikhalizadeh, Zahra Soltani
Format:	Article
Language:	English
Published:	Alzahra University 2023-01-01
Series:	Sports Business Journal
Subjects:	ads acceptance attitude towards advertising entertainment sports clubs sports customer
Online Access:	https://sbj.alzahra.ac.ir/article_6912_75b8bcffabac73b659cb6cb5b198fa6b.pdf

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