DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMS
The article is devoted to understanding the role of marketing in the development of Ukrainian rural areas, which are neighbouring with countries of greater economic power – the EU member states. Such closeness to such neighbour is an opportunity and a threat at the same time, yet with proper prepara...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1201 |