The Effect of Experimental Marketing on the Intention to Repurchase Sports Customers
Purpose: The aim of this study was to investigate the effect of experimental marketing on the intention of repurchasing sports customers in Adidas and Skechers brands in Ardabil.Methods: The statistical population was 600 customers of Adidas and Sketches brands who bought in 1398 from the agencies a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2021-09-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_1825_3f8aa8c6522e0b8239d3043bd4ac31f6.pdf |