Mechanism of the industrial enterprises marketing communication synthesized effect formation
The aim of the article. The main purpose of the article is to propose mechanism of the industrial enterprises marketing communication (MC) synthesized effect formation. An indispensable component of MC mechanism synthesized effect of industrial enterprise is the legislation that governs use of synth...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_3_73_79_0.pdf |