ROLE OF INNOVATION CAPABILITY IN INCREASING SHAREHOLDER VALUE (SALES GROWTH AS INTERVENING VARIABLE)
This study aims to demonstrate that innovation capability as one of companies’ marketing capabilities has an important role in increasing shareholder value through superior market performance, i.e. the sales growth. Recently, there has been increasing number of researches conducted in investigating...
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| Format: | Article |
| Language: | English |
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Department of Management, Faculty of Economics and Business, Universitas Surabaya
2014-03-01
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| Series: | Manajemen dan Bisnis |
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| Online Access: | https://www.journalmabis.org/mabis/article/view/238 |