Consumer Choice Behavior during a Social Disruption
This paper explores the relationship between an external socio-disruptive factor and consumer product and brand decision-making behavior. The social disruption was physical relocation, which resulted in a radical change in the toilet system, which had implications for toilet cleaning product and bra...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2017-12-01
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| Series: | Problems and Perspectives in Management |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9645/PPM_2017_03cont2_Govender.pdf |