Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale
With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance. Impulsive buying behaviour is better understood by examining the impulsive buying tendency that shapes such behaviour, and since consumer behaviour...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2016-12-01
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| Series: | IIMB Management Review |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S097038961630057X |