On the naming of innovation districts

On the naming of innovation districts

Name plays a fundamental role in defining and differentiating a company within a category. In this paper we identify how the leaders of 7 innovation districts (22@Barcelona, Ann Arbor Spark, EECi, Porto Digital, Ruta N – Medellín, SK-Skolkovo and TusPark) understand the construction of the names of...

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Bibliographic Details
Main Authors: Alessandra Giglio Hirtenkauf, Kerem Gurses, Llewellyn D W Thomas
Format: Article
Language:English
Published: Universitat de Barcelona 2022-07-01
Series:Journal of Evolutionary Studies in Business
Subjects:
innovation districts
naming
branding
triple helix
complex organizations
Online Access:https://revistes.ub.edu/index.php/JESB/article/view/36608

Internet

https://revistes.ub.edu/index.php/JESB/article/view/36608

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