The Instrumental Role of Strategic Communication to Counter Industry Marketing Responses to Sugary Drink Taxes; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019”
Strong sugary drink taxes are effective at reducing sugary drinks consumption. In response, the sugary drinks industry employs various marketing strategies to undermine the taxes to protect and maintain its customer base. In their recent article in this journal, Forde et al present a framework for u...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kerman University of Medical Sciences
2023-12-01
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| Series: | International Journal of Health Policy and Management |
| Subjects: | |
| Online Access: | https://www.ijhpm.com/article_4408_5d46153c1a4f21c939e9ffeefcefd2ea.pdf |