Evaluating alternatives to support social marketing: a framework for alcohol control policy development
Even when the harmful consumption of alcohol causes nearly 4% of deaths globally, the fight against alcohol abuse remains a low priority in public policy. To address the rising alcohol abuse problem in South Africa, several control policies are under review, one being a proposed ban on alcohol adve...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Group on Marketing and Operative Research
2013-12-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/17 |