Branding caliphate
Branding caliphate. ISIS, Al‑Baghdadi and the new era of global jihadism In Summer 2014 Abu Bakr al‑Baghdadi, the leader of the Islamic State of Iraq and Al‑Sham declared a caliphate in Iraq and Syria. By referring to the marketing technique of branding the author analyzes how the caliphate is cre...
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| Format: | Article |
| Language: | English |
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Ksiegarnia Akademicka Publishing
2015-12-01
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| Series: | Politeja |
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| Online Access: | https://journals.akademicka.pl/politeja/article/view/2242 |