Branding caliphate
Branding caliphate. ISIS, Al‑Baghdadi and the new era of global jihadism In Summer 2014 Abu Bakr al‑Baghdadi, the leader of the Islamic State of Iraq and Al‑Sham declared a caliphate in Iraq and Syria. By referring to the marketing technique of branding the author analyzes how the caliphate is cre...
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| Format: | Article |
| Language: | English |
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Ksiegarnia Akademicka Publishing
2015-12-01
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| Series: | Politeja |
| Subjects: | |
| Online Access: | https://journals.akademicka.pl/politeja/article/view/2242 |
| _version_ | 1818894608646537216 |
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| author | Katarzyna Górak-Sosnowska |
| author_facet | Katarzyna Górak-Sosnowska |
| author_sort | Katarzyna Górak-Sosnowska |
| collection | DOAJ |
| description | Branding caliphate. ISIS, Al‑Baghdadi and the new era of global jihadism
In Summer 2014 Abu Bakr al‑Baghdadi, the leader of the Islamic State of Iraq and Al‑Sham declared a caliphate in Iraq and Syria. By referring to the marketing technique of branding the author analyzes how the caliphate is created in the public space. In this case branding recalls the classical techniques used by Islamists (takfir, fighting bida’), but also means such things as using new information technologies and sophisticated forms of violence. The marking success of caliphate is the bigger that it is innovative, is an Utopia that became real and supports negative Western stereotypes about Islam. |
| first_indexed | 2024-12-19T18:31:12Z |
| format | Article |
| id | doaj.art-9ae06f87110e47a7a4b64a8fd5b345e3 |
| institution | Directory Open Access Journal |
| issn | 1733-6716 2391-6737 |
| language | English |
| last_indexed | 2024-12-19T18:31:12Z |
| publishDate | 2015-12-01 |
| publisher | Ksiegarnia Akademicka Publishing |
| record_format | Article |
| series | Politeja |
| spelling | doaj.art-9ae06f87110e47a7a4b64a8fd5b345e32022-12-21T20:10:43ZengKsiegarnia Akademicka PublishingPoliteja1733-67162391-67372015-12-01129 (39)10.12797/Politeja.12.2015.39.09Branding caliphateKatarzyna Górak-Sosnowska0Szkoła Główna Handlowa w WarszawieBranding caliphate. ISIS, Al‑Baghdadi and the new era of global jihadism In Summer 2014 Abu Bakr al‑Baghdadi, the leader of the Islamic State of Iraq and Al‑Sham declared a caliphate in Iraq and Syria. By referring to the marketing technique of branding the author analyzes how the caliphate is created in the public space. In this case branding recalls the classical techniques used by Islamists (takfir, fighting bida’), but also means such things as using new information technologies and sophisticated forms of violence. The marking success of caliphate is the bigger that it is innovative, is an Utopia that became real and supports negative Western stereotypes about Islam.https://journals.akademicka.pl/politeja/article/view/2242terroryzmkalifatislamIrakdżihadyzm |
| spellingShingle | Katarzyna Górak-Sosnowska Branding caliphate Politeja terroryzm kalifat islam Irak dżihadyzm |
| title | Branding caliphate |
| title_full | Branding caliphate |
| title_fullStr | Branding caliphate |
| title_full_unstemmed | Branding caliphate |
| title_short | Branding caliphate |
| title_sort | branding caliphate |
| topic | terroryzm kalifat islam Irak dżihadyzm |
| url | https://journals.akademicka.pl/politeja/article/view/2242 |
| work_keys_str_mv | AT katarzynagoraksosnowska brandingcaliphate |