Product Selection Considering Multiple Consumers’ Expectations and Online Reviews: A Method Based on Intuitionistic Fuzzy Soft Sets and TODIM

Large amounts of online reviews from e-commerce sites and social media platforms can help potential consumers to better understand products and play an important part in assisting potential consumers in making purchase decisions. Moreover, while multiple consumers purchase the same product, the inde...

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Bibliographic Details
Main Authors: Pingping Cao, Jin Zheng, Mingyang Li
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/11/17/3767