The Need for Digital Technologies in B2C Commerce from the Customer’s Point of View: An Empirical Study with Focus on Sustainable Consumption
Digitalization and digital technologies have risen sharply in commerce in form of online offers and advice, even in formerly less technology-based sectors. By using the example of flower shops, the aim of this study is to find out whether customers perceive digital offers to be generally useful or n...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University North
2023-01-01
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| Series: | Tehnički Glasnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/434984 |