SPORT PROMOTION STRATEGIES
In sport marketing, the word promotion covers a range of interrelated activities. All of these activities are designed to attract attention, stimulate the interest and awareness of consumers, and of course, encourage them to purchase a sport product. Promotion is about communicating with and educati...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2013-10-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_2_21.pdf
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