SPORT PROMOTION STRATEGIES
In sport marketing, the word promotion covers a range of interrelated activities. All of these activities are designed to attract attention, stimulate the interest and awareness of consumers, and of course, encourage them to purchase a sport product. Promotion is about communicating with and educati...
Main Author: | Alexandru Lucian MIHAI |
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Format: | Article |
Language: | English |
Published: |
Romanian Foundation for Business Intelligence
2013-10-01
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Series: | SEA: Practical Application of Science |
Subjects: | |
Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_2_21.pdf
|
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