THE USE OF BRAND COMPONENTS IN ELECTORAL DEBATES.ROMANIAN PRESIDENTIAL ELECTIONS 2014
The present paper illustrates the use of the brand components in the most important campaign debate of the presidential elections in Romania in 2014: the first televised election confrontation between the candidates (Victor Ponta and Klaus Iohannis) in the second round of the presidential election....
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| Format: | Article |
| Language: | fra |
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Romanian Foundation for Business Intelligence
2021-07-01
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| Series: | Management Intercultural |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/MI_46_4.pdf
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