BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen
This paper tried to describe the role of culture in management marketing, especially in the consumer behavior field. Some aspects of culture be investigated and analyzed by combined of theorytical background in the real context. This paper also explored the level of culture, the existence of culture...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2009-12-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1284 |