BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen
This paper tried to describe the role of culture in management marketing, especially in the consumer behavior field. Some aspects of culture be investigated and analyzed by combined of theorytical background in the real context. This paper also explored the level of culture, the existence of culture...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2009-12-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1284 |
| _version_ | 1817970676815888384 |
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| author | Kussudyarsana Kussudyarsana |
| author_facet | Kussudyarsana Kussudyarsana |
| author_sort | Kussudyarsana Kussudyarsana |
| collection | DOAJ |
| description | This paper tried to describe the role of culture in management marketing, especially
in the consumer behavior field. Some aspects of culture be investigated and analyzed by
combined of theorytical background in the real context. This paper also explored the level of
culture, the existence of culture value, and discussing their impact to consumer behavior.
Finally, in the end of the paper, author explained the existence of ritual and their implication
to marketing strategies. |
| first_indexed | 2024-04-13T20:38:15Z |
| format | Article |
| id | doaj.art-9b19992296934aa3a47f4d0e0766097e |
| institution | Directory Open Access Journal |
| issn | 1410-4571 2541-2604 |
| language | English |
| last_indexed | 2024-04-13T20:38:15Z |
| publishDate | 2009-12-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Benefit Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-9b19992296934aa3a47f4d0e0766097e2022-12-22T02:30:59ZengMuhammadiyah University PressBenefit Jurnal Manajemen dan Bisnis1410-45712541-26042009-12-011221721801045BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku KonsumenKussudyarsana Kussudyarsana0Fakultas Ekonomi Universitas Muhammadiyah SurakartaThis paper tried to describe the role of culture in management marketing, especially in the consumer behavior field. Some aspects of culture be investigated and analyzed by combined of theorytical background in the real context. This paper also explored the level of culture, the existence of culture value, and discussing their impact to consumer behavior. Finally, in the end of the paper, author explained the existence of ritual and their implication to marketing strategies.http://journals.ums.ac.id/index.php/benefit/article/view/1284role of culture, culture value, ritual, level of culture |
| spellingShingle | Kussudyarsana Kussudyarsana BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen Benefit Jurnal Manajemen dan Bisnis role of culture, culture value, ritual, level of culture |
| title | BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen |
| title_full | BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen |
| title_fullStr | BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen |
| title_full_unstemmed | BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen |
| title_short | BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen |
| title_sort | budaya dan pemasaran tinjauan pengaruh budaya terhadap perilaku konsumen |
| topic | role of culture, culture value, ritual, level of culture |
| url | http://journals.ums.ac.id/index.php/benefit/article/view/1284 |
| work_keys_str_mv | AT kussudyarsanakussudyarsana budayadanpemasarantinjauanpengaruhbudayaterhadapperilakukonsumen |