Implementation of Grounded Theory to Analyze the Effect of Social Media Functionality on MSME Market Segmentation in Indonesia
Empowering SMEs in the midst of globalization and high competition has forced MSMEs to face global challenges, such as increasing innovation, developing human resources and technology, and expanding the marketing area. Social networks provide a medium for processing new innovations for SMEs such as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM ISB Atma Luhur
2023-07-01
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| Series: | Jurnal Sisfokom |
| Subjects: | |
| Online Access: | http://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/1683 |