UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION
In any industry, the first step to finding and creating profitable customers isdetermining what drives profitability. This leads to better prospecting andmore successful customer relationship management. Any company cansegment and profile their customer base to uncover those profit drivers usingthe...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2008-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2008-22.pdf |