Pandalungan Consumers Decision Making on Purchasing Culinary Product: An Experimental Study on Price, Halal and Eco-Friendly Label

Pandalungan Consumers Decision Making on Purchasing Culinary Product: An Experimental Study on Price, Halal and Eco-Friendly Label

This study aims to analyze the considerations of consumers with Pandalungan cultural backgrounds in buying culinary products, especially during the covid-19 pandemic. The pandemic has made people more selective in choosing healthy and affordable culinary products. Halal and eco-friendly labels on an...

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Bibliographic Details
Main Authors: Oktaviani Ari Wardhaningrum, Kartika, Dita Ayu Annafis
Format: Article
Language:English
Published: Universitas Ahmad Dahlan 2023-09-01
Series:Jurnal Reksa
Subjects:
consumer decision making
purchasing product
culinary
Online Access:http://journal2.uad.ac.id/index.php/reksa/article/view/7921

Internet

http://journal2.uad.ac.id/index.php/reksa/article/view/7921

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