Pandalungan Consumers Decision Making on Purchasing Culinary Product: An Experimental Study on Price, Halal and Eco-Friendly Label
This study aims to analyze the considerations of consumers with Pandalungan cultural backgrounds in buying culinary products, especially during the covid-19 pandemic. The pandemic has made people more selective in choosing healthy and affordable culinary products. Halal and eco-friendly labels on an...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Ahmad Dahlan
2023-09-01
|
| Series: | Jurnal Reksa |
| Subjects: | |
| Online Access: | http://journal2.uad.ac.id/index.php/reksa/article/view/7921 |