Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi

Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi

This research attempts to examine the impact of the coffee shop characteristics towards the consumers experience when they visit the coffee shop. The coffee shop characteristics including functional, atmosphere, design, and social characteristics. The population of this study are all Surabaya produc...

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Bibliographic Details
Main Authors: Sri Nathasya Br Sitepu, Angelica Irene Christina
Format: Article
Language:English
Published: Universitas Airlangga 2020-08-01
Series:Jurnal Manajemen Teori dan Terapan
Subjects:
experience marketing, outlets characteristics, consumers experience, structural equation modeling (sem)
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/18930

Internet

https://e-journal.unair.ac.id/JMTT/article/view/18930

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