Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi
This research attempts to examine the impact of the coffee shop characteristics towards the consumers experience when they visit the coffee shop. The coffee shop characteristics including functional, atmosphere, design, and social characteristics. The population of this study are all Surabaya produc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2020-08-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/18930 |
| _version_ | 1797969146144620544 |
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| author | Sri Nathasya Br Sitepu Angelica Irene Christina |
| author_facet | Sri Nathasya Br Sitepu Angelica Irene Christina |
| author_sort | Sri Nathasya Br Sitepu |
| collection | DOAJ |
| description | This research attempts to examine the impact of the coffee shop characteristics towards the consumers experience when they visit the coffee shop. The coffee shop characteristics including functional, atmosphere, design, and social characteristics. The population of this study are all Surabaya productive age residents, and the sample of this study was determined using Quota Sampling and the Isaac and Michael formula with the respondents requirements are those who had been visiting and/or consuming products directly at Starbucks Surabaya on maximum of 2 -3 months before filling out the questionnaire, with total of 384 respondents needed to be obtained. The questionnaire was distributed online and offline, with total 369 questionnaires are used in this study. This research uses SEM analysis. This research found that only the functional and social characteristics of the coffee shop have significant effect on the experience gained by its consumers; while the atmosphere and design characteristics have no significant effect, as the design characteristics have negative effect on the consumers experience. The practical contribution of research for the coffee shop owner are to maintains functional and social aspects as well as, improving aspects of design characteristics and atmosphere so that consumers gain experience when visiting. |
| first_indexed | 2024-04-11T02:57:32Z |
| format | Article |
| id | doaj.art-9b5d665de8be4a948ec65cc1b37700f9 |
| institution | Directory Open Access Journal |
| issn | 1979-3650 2548-2149 |
| language | English |
| last_indexed | 2024-04-11T02:57:32Z |
| publishDate | 2020-08-01 |
| publisher | Universitas Airlangga |
| record_format | Article |
| series | Jurnal Manajemen Teori dan Terapan |
| spelling | doaj.art-9b5d665de8be4a948ec65cc1b37700f92023-01-02T14:51:10ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492020-08-0113213815910.20473/jmtt.v13i2.1893010430Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai KopiSri Nathasya Br Sitepu0Angelica Irene Christina1Program Studi Manajemen, Fakultas Manajemen dan Bisnis Universitas Ciputra Surabaya, Jawa Timur, IndonesiaProgram Studi Manajemen, Fakultas Manajemen dan Bisnis Universitas Ciputra Surabaya, Jawa Timur, IndonesiaThis research attempts to examine the impact of the coffee shop characteristics towards the consumers experience when they visit the coffee shop. The coffee shop characteristics including functional, atmosphere, design, and social characteristics. The population of this study are all Surabaya productive age residents, and the sample of this study was determined using Quota Sampling and the Isaac and Michael formula with the respondents requirements are those who had been visiting and/or consuming products directly at Starbucks Surabaya on maximum of 2 -3 months before filling out the questionnaire, with total of 384 respondents needed to be obtained. The questionnaire was distributed online and offline, with total 369 questionnaires are used in this study. This research uses SEM analysis. This research found that only the functional and social characteristics of the coffee shop have significant effect on the experience gained by its consumers; while the atmosphere and design characteristics have no significant effect, as the design characteristics have negative effect on the consumers experience. The practical contribution of research for the coffee shop owner are to maintains functional and social aspects as well as, improving aspects of design characteristics and atmosphere so that consumers gain experience when visiting.https://e-journal.unair.ac.id/JMTT/article/view/18930experience marketing, outlets characteristics, consumers experience, structural equation modeling (sem) |
| spellingShingle | Sri Nathasya Br Sitepu Angelica Irene Christina Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi Jurnal Manajemen Teori dan Terapan experience marketing, outlets characteristics, consumers experience, structural equation modeling (sem) |
| title | Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi |
| title_full | Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi |
| title_fullStr | Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi |
| title_full_unstemmed | Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi |
| title_short | Pengaruh Karakteristik Toko terhadap Pengalaman Konsumen Gerai Kopi |
| title_sort | pengaruh karakteristik toko terhadap pengalaman konsumen gerai kopi |
| topic | experience marketing, outlets characteristics, consumers experience, structural equation modeling (sem) |
| url | https://e-journal.unair.ac.id/JMTT/article/view/18930 |
| work_keys_str_mv | AT srinathasyabrsitepu pengaruhkarakteristiktokoterhadappengalamankonsumengeraikopi AT angelicairenechristina pengaruhkarakteristiktokoterhadappengalamankonsumengeraikopi |