PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN STRATEGI BERSAING TERHADAP KINERJA PENJUALAN HOME INDUSTRY ANYAMAN BAMBU (Studi Pada Produk Peralatan Rumah Tangga Anyaman Bambu Desa Cibuyur, Pemalang)

PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN STRATEGI BERSAING TERHADAP KINERJA PENJUALAN HOME INDUSTRY ANYAMAN BAMBU (Studi Pada Produk Peralatan Rumah Tangga Anyaman Bambu Desa Cibuyur, Pemalang)

Bamboo is a plant of Indonesian society that has been widely known and holds a very important role in people's lives. Bamboo handicrafts made in order to meet the needs of the household appliance. Competition bamboo products occur both inside and outside the city are very tight even competition...

Full description

Bibliographic Details
Main Authors: Sus wanti, Wahyu Hidayat
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2017-10-01
Series:Jurnal Administrasi Bisnis
Subjects:
market orientation, eentrepreneurial orientation, competitive strategy, sales performance, woven bamboo
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/16236

Internet

https://ejournal.undip.ac.id/index.php/janis/article/view/16236

Similar Items