Word-of-Mouth Communication as a Promotional Tool in the Medical Tourism Industry

Word-of-Mouth Communication as a Promotional Tool in the Medical Tourism Industry

Word-of-Mouth (WOM) is an important element in marketing activities, including in the medical tourism industry. Medical tourism is the activity of traveling abroad for medical treatment. The positive experiences shared by other patients can increase patient confidence in treatment procedures and the...

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Bibliographic Details
Main Authors: Rumyeni Rumyeni, Dafrizal Samsudin, Hamdani M. Syam, Selwendri Selwendri
Format: Article
Language:Indonesian
Published: Universitas Tarumanagara 2023-07-01
Series:Jurnal Komunikasi
Subjects:
marketing communication
medical tourism
promotion
word-of-mouth
Online Access:https://journal.untar.ac.id/index.php/komunikasi/article/view/21224

Internet

https://journal.untar.ac.id/index.php/komunikasi/article/view/21224

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