The impact of social media based brand communities on brand trust in tourism industry
Building and maintaining brand trust has long been a major concern for marketers. One of the latest marketing concepts is social media based marketing. With the widespread use of social media, a group of marketers decided to make a linkage between social media and brand communities. In order to take...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_2_94_107.pdf |